If you are looking for a deal, well, join the club.
Everyday millions of people wake up, power up their computers, log on to the internet, open their internet browsers, and search for things like Boscovs coupon codes. Boscovs is a great example of what you can find online if you know what you are looking for.
All of these people have only one thing in mind: to get a great deal. What drives us to love deals so much? There must be some evolutionary purpose and drive behind the deal-lust with which we go after online deals.
What would happen if these deals were easier to find? I have a feeling that people would still want deals, but the verve with which they go after deals would be dull. To give you a cliche, I believe there is something to the idea that the fun of a hunt is in the chase.